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Amazon Repricer

StreetPricer is the fastest, real-time Amazon repricer powered by advanced AI to help sellers win more Buy Boxes and protect profit margins. Recognised as one of the best Amazon repricers, we offer full multichannel support for seamless, intelligent pricing across platforms.

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Start Winning BuyBoxes with StreetPricer.

StreetPricer’s Amazon Repricing Tool uses real-time data and AI to outsmart competitors, maximise profit, and protect your margins.

Maximise Sales & Profit

StreetPricer finds the sweet spot that wins the Buy Box and maximises your margins.

Raise Buy Box Prices

After you’ve secured the Buy Box, our Profit Optimizer kicks in to increase your price while holding the position.

Trusted by Thousands of Amazon Sellers

Join a growing community of sellers who rely on StreetPricer to reprice millions of SKUs every day with accuracy, speed, and confidence.

What Can an Amazon Repricer Do for You?

Branded Sellers: Win more BuyBoxes with our AI logic powered by Amazon’s latest SP-API released in 2025.

Private Label Sellers: if there are no other sellers in the ASINs, our Velocity based algorithm can automatically find the pricing sweetspot, or reprice against indirect competitors with the Related ASIN feature.

Dropshippers: Stay competitive and protect your margins with smart, automated repricing that reacts instantly to market changes.

Why StreetPricer For Amazon Repricing?

For astute Amazon sellers who demand the best software, StreetPricer delivers

Proven Performance

Our AI logic wins more BuyBoxes than any other repricer.

Unmatched Speed & Price

100% built with the 2025 Amazon Selling Partner API platform, StreetPricer is more than 50x faster than any other repricer.

Seamless Migration

Switching to StreetPricer is super easy, whether you already use a repricer or not. Our user interface is intuitive yet powerful that you will be able to use it immediately – and you will love it!

Trusted by Amazon Sellers Worldwide

“We have been using StreetPricer for our business for 6 years now and it has been a game-changer. This software has significantly contributed to our growth, helping us expand our SKU range from 4,000 to 9,000.”

– Tessa

See Review

“Best Repricer Service in the market!

We have used Streetpricer since 2019 to review our prices automatically. The algorithm works and if there are any issues, there is always someone to talk to.”

– Maggy

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“We operate large eBay and Amazon stores, and we have found Streetpricer to be incredibly effective at increasing our ROI. We are learning new benefits to the service all the time. 5 Stars from us. Highly Recommended.”

– Robert

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Features Amazon Our Sellers Love

AI and User Interface

The smarter the logic, the less settings are needed. Picture this: did Google ask you to choose any settings for traffic routing? Our user interface is deceptively simple. It has all the information at your fingertips presented in an intuitive and simple manner. Our BuyBox Bidder and Profit Optimizer only have an ON/OFF toggle – that’s it! And we win more BuyBoxes…

Multi-fulfillment Logic

Our multi-fulfillment price logic is perfect for working within your Amazon restock limits, or perhaps a conscious strategy to have the same ASIN in both FBA and FBM, and/or New & Used.
You can set up a prioritized list your SKUs to win the BuyBox. If you’re out of stock, the rule will switch dynamically to the next SKU down on the priority list.

If one of your SKUs has won the BuyBox, other SKUs for the same ASIN can be assigned different pricing.

Velocity Repricer

Flexibility to mix and match, or automatically switch between competitor and velocity-based repricing under different scenarios. Velocity rules are useful for private labels or items that do not have direct competitors.

BuyBox Analyzer

An innovative feature only available from StreetPricer: we analyze your wins so you can see your “Exclusive” vs “Shared” BuyBox wins, and “Featured Offers”. In addition, you can see the BuyBoxes you won and lost in the last 7, 30 and 90 days.

Profit Optimizer

Maximize your profit margin. After winning the BuyBox, Profit Optimizer kicks in to increase your price while maintaining the BuyBox. Our adaptive AI algorithm monitors the response from Amazon in real time.

AutoMinMax

Automatically calculates Min and Max prices from COG and other costs.

Speed

Real-time and consistently responds to other sellers’ price changes within 1.0s.

Related ASINs

Links other ASINs that are the same product as yours

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How StreetPricer’s Amazon Repricing Tool Works

1. Analyses competitors in real time

Tracks prices, fulfillment, delivery times, seller identities, and item condition.

2. Calculates the optimal price

AI determines the optimal price to win BuyBox based on competitors, price spread, fulfillment, seller identities, delivery, and item condition.

3. Self-iterates until the Buy Box is won

The algorithm keeps adjusting automatically until your product takes the Buy Box.

4. Continuously adapts to change

Infinitely more flexible and adaptable than user-defined logic flow. It reacts instantly to the market – no manual input needed.

Frequently Asked Questions

What does an Amazon repricer do?

An Amazon repricer automatically adjusts your product prices in real time based on competitor activity, Buy Box conditions, and market trends. Its goal is to help you stay competitive, win the Buy Box more often, and maximise profit—without needing to manually monitor and change prices.

What is the best Amazon repricer?

The best Amazon repricer is one that combines real-time responsiveness, smart AI logic, and full control—all at an affordable price. StreetPricer delivers advanced performance, powerful analytics, and greater flexibility, making it the ideal choice for serious sellers looking to scale profitably.

How do I set up my Amazon repricer?

Getting started with StreetPricer is quick and easy. Simply connect your Amazon Seller account, import your listings and let us do the rest. Most users are up and running within minutes—no complex setup or technical skills required.

Start Your Free Trial Now

No credit card needed. Automate your Amazon pricing in minutes